11 Best Affiliate Marketing Software to Use in 2024

Affiliate Marketing is easy when you have the best marketing tools at your disposal. For this same reason, I’ll be listing all the Best Affiliate Marketing Software that you can use in 2024 to scale your online business sales and increase your ROI consistently. 

Here are my most recommended Affiliate Marketing Software among others…

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Drive sales with the most powerful all-in-one marketing platform.

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An affordable, easy platform to send emails, grow your list, and automate communication.

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Easily turn your WordPress website into a full-blown online business.

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An all-in-one platform for getting more leads and sales on your WordPress site

We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

I believe you have read my article on affiliate marketing and how to get started, so there’s no need to re-visiting all that here. All we will be discussing here in this article is the best affiliate marketing software to use in 2024 and beyond. So, sit back and relax as we go through the list…

For me, affiliate marketing or online marketing is not just about selling a product online and making money from commissions, rather, it is about building and cultivation a strong relationship with my audience so that I can easily sell anything to them anytime. 

If you can achieve this with your subscribers/audience, you are already a hug success in your niche. 

Here are the Best Affiliate Marketing Software you should consider using today:

Best Email Marketing Services for Businesses

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Email marketing is a powerful channel to reach your customers.

Unlike social media audiences, you own your email list. So long as you have an email subject line that stands out in their inbox, you can almost guarantee that potential customers will read your marketing campaigns.

To get started with email marketing, you’ll need a service provider that helps you collect emails, manage your subscriber list, and send professional campaigns.

The problem? There are hundreds of tools to choose from, each offering different features, pricing plans, and use cases.

This guide is here to help you speed up the decision-making process. We’ve ranked seven of the top email marketing services by their best features, pros, cons, and price—so you can choose the right one for your business.

1. ActiveCampaign

Best for: Marketers who need CRM and email marketing automation features in one place.

For those looking for a marketing solution that does more than send emails, ActiveCampaign is a great option. It can set up virtually any email automation feature you can think of, allowing you to focus on other areas of your business.

It’s also a great email marketing software for those who want to create landing pages that capture leads without having to use a separate tool.

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ActiveCampaign also helps with lead scoring—away to award points to individual email subscribers based on your chosen actions. Once they hit a point threshold, they either enter a new automation funnel or can be contacted by your sales team.

Plus, with Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel.

You can even set up your social media advertising (specifically Facebook ads) through the ActiveCampaign interface, which is a great way to bring your marketing efforts together in a single dashboard. 

Best ActiveCampaign features

ActiveCampaign is a great email marketing service because it offers the following features: 

  • Superb email deliverability score
  • Integrations with 850+ other apps like Facebook, Shopify, WordPress, and more
  • Landing page builder to create landing pages optimized for conversion in minutes
  • Data syncs with a built-in CRM to provide sales teams with advanced lead scoring
  • Training and tutorials to get the most out of ActiveCampaign
  • Free migration means no need to worry about losing data or starting from scratch
  • Site tracking to see how people interact with your website
  • The interface is intuitive, making it easy to navigate for beginners
  • The onboarding and support teams provide helpful resources and guidance when needed
Cons of ActiveCampaign

ActiveCampaign isn’t the best choice for those who want a beginner’s solution, is easy to use, and doesn’t require any technical skills. For those who require simple automation and ease of use, the features offered by ActiveCampaign might be overkill for their needs.

Other disadvantages include:

  • Reporting and integrations are sometimes challenging to use
  • Tags can be confusing and challenging to keep track of
  • Rated below average on G2.com for landing pages and forms
ActiveCampaign pricing
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With a 14-day free trial, you can explore all of ActiveCampaign’s features without any commitment.

There are four different pricing plans to choose from once that trial is up:

  • Lite Plan: $29 per month and includes 24/7 chat and email support, marketing automation features, and event tracking.
  • Plus Plan: $49 per month and includes landing pages, lead scoring, and pop-up forms.
  • Professional Plan: $149 per month and includes predictive sending, split automation, and integrations with Microsoft Dynamics 365 and Salesforce.
  • Enterprise Plan: Speak to their sales team for more information.

The above are yearly prices based on an email contact list of 1,000 subscribers. The more subscribers you have, the higher the monthly price.

2. HubSpot

Best for: Sales teams already using HubSpot’s CRM who want to personalize their emails.

Are you looking for an email marketing service and CRM that’s easy to use? HubSpot provides the right mix of both, allowing you to serve your customers with excellent experiences that will enable your business to scale.

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With various hubs for sales, marketing, and operations, HubSpot has all the tools you need for your business. Its email marketing software is one of the easiest ways to design, optimize, and send fantastic-looking emails.

The best part: HubSpot has many custom features and you can pick, plan, and upgrade whether you’re a small business or a large enterprise.

Personalization is another strength of HubSpot. You can personalize email content based on merge tags like:

  • The recipient’s first name
  • The user’s device
  • List segment
  • Geographic location
Best HubSpot features

If you’re considering whether to add HubSpot to your shortlist, here are some of its best features that might help you make your decision:

  • Drag-and-drop email builder with templates to add text, images, buttons, and dividers
  • AI writing tools to help you compose new emails at record speed
  • Preview your email design on different recipients, devices, or email clients
  • A/B test your subject lines and content to maximize your open rates and click rates
  • Use HubSpot’s GDPR-compliant sign-up forms and opt-ins to protect customer data
  • Smart Send functionality to adjust your send time to maximize engagement
  • The support team at HubSpot is very responsive and helpful
  • Analytics dashboard gives you data on your opens and clicks, plus unique information on the amount of time spent viewing your email
Cons of HubSpot

Ready to sign up for HubSpot? Take these disadvantages into consideration first:

  • Pricing plans are complicated
  • The HubSpot Marketing Suite is more expensive than other email marketing services
  • It’s not always obvious how to accomplish tasks, leading to a bit more of a learning curve
  • Onboarding training could be more direct and concise
HubSpot pricing
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HubSpot’s pricing plans are a little complicated since email is just part of its marketing suite. Email marketing also isn’t included in the Free Tools Plan.

Instead, you’ll need to subscribe to one of its CRM or Marketing Hub plans:

  • Starter: $18/month and includes bulk emails, drag-and-drop editor, and personalization tokens.
  • Professional: $800/month and includes automation, reporting, and advanced email marketing features.

3. ConvertKit

Best for: Creators and bloggers.

ConvertKit is built by creators, for creators. They understand their client’s needs and know what it takes to grow an online following, hence why we’ve ranked it as the best email marketing service for bloggers.

For bloggers looking to send personalized, text-based emails, their designs look like they’re coming right from Gmail. So, you may want to try it out. 

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ConvertKit gives you attractive signup form templates that you can customize for more control over your customer experience. You can also increase conversion rates with automated emails and organize your subscribers to maximize engagement. 

Best ConvertKit features

ConvertKit is a strong pick for a few main reasons: 

  • It’s GDPR compliant
  • Advanced segmentation based on different actions to personalize your email funnels
  • Text emails look professional and don’t have annoying email branding
  • Landing page and form templates look great on a blog
  • Join a community of bloggers in your niche through ConvertKit’s Creator Network
  • Built-in newsletter referral scheme to partner with other creators and grow your list
  • Commerce features, such as tips and paid subscriptions, to make money through email marketing
Cons of ConvertKit

ConvertKit might not be the best choice if the following things are important to you:

  • The free plan is limited to 1,000 subscribers
  • Paid plans get expensive as your list grows
  • Rated below average for CRM and social media integrations
ConvertKit pricing
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ConvertKit does offer a free email marketing plan for new creators. It includes unlimited landing pages, forms, and broadcasts, but you’re limited to 1,000 subscribers.

Once you pass this subscriber limit (or realize you need access to advanced features), you’ll have to choose from one of the following paid plans:

  • Creator: $25/month based on 1,000 subscribers. This also includes live chat and email support, free migration from another email marketing provider, and automated email sequences.
  • Creator Pro: $50/month based on 1,000 subscribers. This includes everything in the Creator plan plus subscriber scoring and advanced email reporting.

4. GetResponse

Best for: All-in-one tool for automated sales funnels and landing pages.

GetResponse is an all-in-one online marketing platform to grow your business.

It has professional features to help you grow and manage your list, alongside tools to combine email marketing with other strategies—like building a website, running paid ads, and hosting webinars.

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The real standout is Autofunnel—a tool with 30+ ready-made landing pages, email templates, and sequences to generate sales. Whether you want to drive lead generation, product sales, or webinar registrations, you can do it with this GetResponse feature. 

Best GetResponse features

GetResponse is a popular email marketing service because of these standout features:

  • Great deliverability score (99%)
  • Autoresponders give people immediate response via email
  • AI email generators to save time creating new content for your newsletters
  • Drag-and-drop website builder that’s very intuitive and makes designing a breeze
  • Web push notifications to convert website visitors into email subscribers
  • Host webinars from the same platform that powers email
  • Conversion funnels to move people through your marketing funnel
  • Generous affiliate program if you love GetResponse and want to get paid when recommending them
Cons of GetResponse

While GetResponse is jam-packed with excellent features, it’s not the first choice for some businesses because:

  • No free plan is available
  • Some templates look a bit outdated
  • Advanced features have a steep learning curve
  • Rated below average for live chat features like lead development and customer profiles
GetResponse pricing
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GetResponse doesn’t offer a free plan. To use its email marketing service, choose from one of the following subscriptions:

  • Email Marketing: $19/month and includes newsletters, AI email generator, and autoresponders.
  • Marketing Automation: $59/month and includes email features plus marketing automation features, webinars, and sales funnels.
  • Ecommerce Marketing: $119/month and includes integrations, transactional emails, product recommendations, and cart abandonment emails.
  • GetResponse MAX: $999/month and includes SMS marketing, AI recommendations, and dedicated priority support.

5. Mailerlite

Best for: Premium customer support.

Mailerlite is a popular email marketing tool used by over 1.4 million customers.

It’s a great option for small businesses because Mailerlite offers flexible tiered plans based on the size of your contact list. You can start with their forever-free plan if you have less than 1,000 email subscribers.

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Mailerlite is best known for its easy user interface, responsive email designs, and excellent 24/7 phone support and email support.

Plus, you can track your email marketing results with a click map which opens by location reports. 

This software is mostly recommended to marketers looking for an affordable option with advanced functionality for making automated, relevant, and engaging email campaigns. 

Best Mailerlite features

Mailerlite is popular because it offers the following features:

  • Amazing email deliverability
  • Designed to be minimal and functional
  • Live 24/7 customer support via live chat and email
  • A powerful and easy-to-use landing page builder
  • Ecommerce integrations with the top platforms
  • Paid newsletter subscriptions to monetize your email marketing strategy
  • Email surveys to learn more about your potential customers
  • Template gallery to browse and customize email, landing page, website, and pop-up templates
Cons of Mailerlite

Before you sign up to Mailerlite, evaluate whether the pros outweigh these downsides:

  • Some users report technical issues when using the dashboard
  • Limited analytics and reporting features compared to other email marketing services
  • Templates aren’t included in the free plan
Mailerlite pricing
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Mailerlite’s free plan has limited features and allows you to send up to 12,000 emails per month. If you have more than 1,000 subscribers, you’ll need to subscribe to one of these paid plans:

  • Growing Business: $13.50/month and includes unlimited templates, websites, and pages, plus the ability to sell digital products via email.
  • Advanced: $27/month and includes a Facebook integration, custom HTML editor, AI writing assistant, and promotion pop-up.
  • Enterprise: Custom-quoted and includes a dedicated success manager, account audits, and deliverability consultations.

6. Kartra

Best for: Affiliates/Online Marketers. 

Kartra is an all-in-one platform for selling products and services. The platform lets users create pages, opt-in forms, funnels, campaigns, quizzes, surveys, and accept payments. 

With Kartra, you can build stunning sales funnels within minutes. That’s because your account will include an extensive library of over 90 industry-specific Done-For-You campaigns.

These professionally designed campaigns connect your entire marketing funnel together for you, and they are a breeze to customize! There are no plugins or headaches.

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Kartra is chiefly an all-in-one platform for marketing and sales. Their primary features include pages, forms, surveys, CRM, and marketing.

To connect these features, the platform has funnels and campaigns, which let users map out the flow of a customer to increase performance.

As an all-in-one platform, users don’t necessarily require third-party integrations to run their business; however, Kartra does offer a range of native integrations, which include Zapier.

Best Kartra features

Kartra is user-friendly, and it offers so many extremely useful features, like:

  • An AI system to analyze customers’ behavioral patterns
  • Countdown functionality
  • The possibility of setting up help desk support via live chat, phone, and/or Skype calls
  • Analytics for anything you need 
  • Video hosting
  • The option to cancel or change your subscription whenever you want
  • Email marketing
  • Marketing automation
  • A marketing page builder
  • A membership portal builder
  • Shopping carts
  • Online forms
  • Link tracking
  • Scheduling software
  • An affiliate management system
Cons of Kartra

Potential customers should also be aware of some of Kartra’s cons:

  • Pricing – For users that have a lot of leads or domains, the pricing can become very expensive. The Platinum plan, which gives users 10 domains and 50,000 leads, costs $499 per month.
  • E-Commerce Store –  The platform isn’t suitable for users with large product catalogs, such as online clothing stores. It is much more suited to supplements and single-product stores.
  • Website – Although customers can connect their Kartra pages to create a website, they don’t have a native builder or other features such as blogging.
Kartra Pricing
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Kartra is not exactly cheaper when compared to most alternative software – the prices range from $99/month to $499/month – but it’s considered good value for money. The alternative often requires combining quite a few different types of software, which begins to add up in price. 

Kartra has four primary subscription plans and an Enterprise plan for users that exceed these plans’ features.

The plans start at $119 per month, which gives users access to all core features and tools. We believe this to be good value for money since subscribers can get set up and start selling and have access to create courses and membership sites.

In our opinion, the Silver plan offers subscribers the best value for money, as subscribers have access to almost all features in an unlimited capacity, as well as gain access to the Funnel Simulator, Kartra Agency can have up to 12,500 leads.

For the Gold and Silver plans, the only differences between them are the number of leads and custom domains users can have, and as the price increases dramatically, we don’t believe they offer great value for money.

Therefore, when reviewing the pricing of Kartra, we suggest that the Starter plan and Basic plan are the best subscription options, and we rate the pricing as a 4.5 out of 5 overall.

7. OptimizePress

Best for: Bloggers, Creators, and Affiliate Marketers. 

OptimizePress is one of the first-page builder plugins for WordPress. It’s more marketed to internet marketers but can be used for all sorts of purposes. 

It is an advanced marketing WordPress plugin that can be used to create professional landing pages, sales pages, sales funnels, membership websites, online courses, event pages, and more.

The platform enables managers to optimize built-in templates and edit fonts, texts, sizes, and colors to create custom webinar registration pages. 

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Hundreds of beautiful pre-made templates are available in OptimizePress to simplify the task of building pages and websites and every layout can be customized using a user-friendly drag-and-drop visual editor. 

Whilst you can create landing pages from scratch, OptimizePress provides over 40 landing page templates to users. All forms are GDPR compliant and are responsive so that they look great on mobile devices too.

You can create landing pages in minutes using these pre-made layouts by simply changing text and images.

There are templates for businesses, webinars, affiliate landing pages, eBooks, optin pages, and more.

Best OptimizePress features

OptimizePress is popular because it offers the following features: 

  • OptimizeBuilder 
  • Inline editing 
  • On-Page Optimization
  • OptimizeFunnels
  • OptimizeUrgency
  • Files Download
  • SEO Optimized
  • Analytics
  • Countdown Timer
  • Pop-ups
  • Sticky Bars
  • Form Integration
  • Pixel Perfect
  • Pre-built Templates
  • Drag and drop Builder
  • A/B Testing
Cons of OptimizePress

Before you sign up to OptimizePress, evaluate whether the pros outweigh these downsides: 

  • Limited flexibility compared to coding from scratch, which may hinder advanced customization.
  • Occasional performance issues and slow loading times have been reported by users.
  • Absence of certain advanced features such as dynamic content personalization and A/B testing. 

There are content lock-in issues. If you ever stop using OptimizePress you lose all of your work. 

OptimizePress Pricing
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Compared to many of its competitors, OptimizePress is a slightly cheaper option. Although there’s no free version, you can check out its demo to experience its features. 

There are three different subscription plans to choose from: 

The Essential plan for OptimizePress retails at $99 per year and grants usage and support for one website.

It allows you to create an unlimited number of pages and gives you access to all core features.

The Business license costs $149 per year. Upgrading increases usage and support up to five websites and includes access to the OnePage membership course. It also allows you to add scarcity alerts using the the OptimizeUrgency WordPress plugin and gives you access to over one million photographs on Unsplash.

The Suite plan costs $199 per year. It increases usage and support to 20 websites and lets you create marketing funnels using OptimizeFunnels. The hosted opt-in software OptimizeLeads is also included with this package. 

Choose the best email marketing tool for your business

There are so many email marketing services to choose from. Your choice is ultimately about knowing your price point and which features are most important to you.

Startups require different features than an already-established business, so by focusing on price, deliverability, template designs, ease of use, and the unique features you need, you’ll be able to find the right fit.

To recap the options we’ve shared:

  • If you’re looking for an excellent new email service with advanced automation, go with ActiveCampaign.
  • If you are looking to add email marketing to your CRM and integrated marketing toolkit, HubSpot is your best choice.
  • If you want a free email marketing service with the basic tools to get up and running, choose Systeme.
  • If you want excellent email deliverability and the all-around best platform for small businesses, ActiveCampaign is your winner.
  • If you’re a creator looking to grow and monetize your email list, go with Kartra or ConvertKit.
  • If you’re just starting out and need an email marketing tool that can build your website, create landing pages, and host webinars, GetResponse is the best option.
  • If customer support is important to you, choose Mailerlite‘s email marketing software.

Best Affiliate Link Cloaking Plugins

For website owners, the best way to do affiliate marketing using your website is through a link cloaking plugin and we are going to show you the best options for you to choose from. 

If you take a look at this article for instance, you’ll notice how the links are attached to my domain and also, the product blocks and design that make it easy for my audience to respond to my call-to-action. 

All these things are functionalities of a plugin and I’ll be showing you which one to use on your website. 

1. ThirstyAffiliates

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When it comes to link-cloaking in WordPress, ThirstyAffiliate is one of the most popular affiliate link-cloaking plugins for WordPress and it’s also my favorite link-cloaking plugin

This link cloaker provides automatic affiliate linking via keywords, automatically checks affiliate links for 404 errors, integrates with Google Analytics, creates reports with charts and tables, and more. 

The ThirstyAffiliates plugin is easy to set up and get started using. It has a ton of options, making it a great choice for bloggers and affiliate marketers. This plugin has a free option, but for the best features you’ll have to upgrade to pro. 

Some of the features on this plugin include: 

  • Google Analytics integration
  • Amazon API and ability to turn cloaking on/off to stay compliant with program terms
  • Categorize and organize links easily
  • Automatic keyword linking
Cons of ThirstyAffiliate

Here are few downsides of the plugin: 

  • No split-testing feature
  • Pro subscription required for access to some of the best features.
ThirstyAffiliates Pricing
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There are three (3) pricing plans which are basically the same; the only difference is the number of websites you can use it on. 

If you have only one website, then the basic plan is okay. But if you have more than one website, you can choose between the plus and advanced plans. 

2. PrettyLinks

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PrettyLinks is my no.2 favorite link-cloaking plugins for WordPress. It creates custom, branded, and shortened affiliate links for bloggers. 

This plugin both shortens and makes your links “pretty”, and it automatically adds your cloaked affiliate links throughout your website content for you. 

With PrettyLinks, you have complete control over how your links look, how they redirect, and more. This plugin tracks link clicks and organizes everything for you right in your WordPress dashboard

PrettyLinks has a free lite version, but for the best options, we recommend upgrading to the pro plan. 

Here are some of the features you’ll find in PrettyLinks: 

  • Custom-branded link URLs
  • Manage and track everything easily in your dashboard
  • Google Analytics integration in the pro version
  • Tons of automation features in the pro version, like affiliate link disclosures, automatically creating links, replacing URLs for you, etc.
Cons of PrettyLinks

Here are some things you need to consider before using PrettyLinks: 

  • The best features are only in the pro version. 
  • It’s a bit expensive compared to ThirstyAffiliates
PrettyLinks Pricing
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There are three (3) pricing plans for PrettyLinks Pro. Depending on what feature you want on your website, you can choose a plan that resonates with your needs. 

The best plan to go for is the Super Affiliate plan; it has all the features that will help you make money faster with your website. So, go ahead and click the button below to get started. 

3. Lasso

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When it comes to affiliate marketing, Lasso is an all-in-one affiliate marketing system for WordPress that provides affiliate link cloaking and a lot more. 

With Lasso, you can create custom product boxes, cloak your affiliate links, create and split-test high converting affiliate product displays, and more. 

This tool allows you to create your own custom cloaked permalink for all your affiliate links

It also shows you all the unmonetized links across your website and will instantly turn them into affiliate links for increased commission opportunities. 

The Lasso dashboard is intuitive and easy to use. It’s easy to add new links, group and categorize them, and customize how you want the link to behave. 

Here are other features you’ll benefit from Lasso: 

  • Easy link cloaking and categorizing
  • Intuitive interface
  • Integrates with Amazon
  • Creates high-converting product boxes
  • Much more than just a link cloaking plugin
Cons of Lasso

Here are a few things you should know before using Lasso on your website: 

  • It’s more expensive than most competitors
  • No options for multiple sites, cost is per site
  • No free version aside from a 14-day free trial
Lasso Pricing
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Lasso pricing is a bit expensive when compared to other alternatives, but the features they provide is totally worth it. Not just for link cloaking, but for all other affiliate marketing feature that will boost your revenue fast. 


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AAWP is a WordPress affiliate marketing plugin for Amazon Associates. It helps you to create displays and tables for Amazon products, as well as track your conversions with Google Analytics.

While AAWP is a fine option if you only use Amazon, it doesn’t support any other affiliate networks. If you want to promote a product from a different brand, you’ll need to find another option, like Lasso

AAWP is an affordable WordPress plugin that will help increase the CTR on your Amazon affiliate website.

It is a flexible plugin that lets you create and customize comparison tables, product boxes, and widgets relatively easily. While the tables and boxes may look somewhat simplistic and perhaps a bit dated, the conversion they deliver is significant. 

The key features of this plugin are: 

  • Product Boxes
  • Comparison Tables
  • Displaying Images
Cons of AAWP

Here are some of the limitations of the AAWP plugin you should consider before using:

  • While the tables and product boxes look decent, they also look a bit dated compared to other tools, like Lasso.
  • The dashboard can be a bit confusing to use.
  • Searching for Amazon products within the dashboard is not possible.
  • The plugin is designed for Amazon only.
AAWP Pricing
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There are four different plans to choose from, including: 

  • Personal €49 (includes 1 site)
  • Plus €129 (includes 3 sites)
  • Pro €249 (includes 10 sites)
  • Ultimate €399 (25 sites). 

All plans include free customer support, plugin updates, and bill annually.

Final Thoughts on Affiliate Marketing

Making money online via affiliate marketing is very easy when you have the right tools and information at your disposal. As long as you are using the tools and software recommended here in this article, you are sure to see positive results in your marketing progress. 

Find a good affiliate network to join, get your affiliate links, and create a website. Cloak your links with any of the recommended plugins above and then start promoting your contents.