Kit Review 2025 | Pros, Cons, Pricing, Features

By Nwaeze David

May 10, 2025


In this Kit Review, we will explore everything you need to know about the software. It's pros, cons, features, etc. This is a software that you need pay attention to if you're a creator or marketer. 

Formarly known as ConvertKit; they rebranded to 'Kit'. So, anywhere you see 'Kit' and 'ConvertKit', just know that it's the same thing okay. 

Alright, let's proceed with our Kit Review. 

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What is Kit (formerly ConvertKit)?

Kit is an email marketing software designed to help content creators to build their email list, sell products, and automate their marketing campaigns.

It enables you as a creator to create a unique email marketing system that will help you grow your business faster. 

Pros

  • Flexible subscriber management  
  • Best features for content creators
  • Easy path to content monetization
  • It has Ecommerce Features
  • Beginner Friendly
  • Landing page editor for website owners 

Cons

  • Spam testing is limited 
  • Limited reporting data 
  • Basic reporting and analytics

David's Take

The Kit email marketing software provides a user-friendly solution that is easy for users to master while giving them all the necessary tools to convince and convert their audience.

It also has some interesting niche features that aren’t found in other services, like the ability to sell digital products and subscriptions and a newsletter referral system. 

With their recently launched App store which helps you as a creator by integrating the apps you need to grow your unique creator business. 


Disclosure: If you make a purchase after clicking links in this article, I may make a referral income, at no cost to you.

Kit was founded in 2013 by a blogger named Nathan Barry. He was simply looking for an email marketing solution that would be more creator-friendly, after searching for a while without seeing what he wanted, he ended up creating his own.

Today, that same email marketing software he created for himself has appealed to online creators like me and you, with more than half a million users today. 

What features does Kit offer?

Kit Features

Kit is designed specifically for creators looking to elevate their online presence and maximize their earning potential.

It doesn't matter if you are a seasoned influencer or just starting your journey, Kit offers a suite of powerful features that can help you thrive. 

Kit offers a lot of features that will help your business grow. Some of these features include the following: 

  • Landing pages & forms
  • Drag and drop builder
  • Templates
  • Email broadcasts & sequences
  • Segmentation
  • Marketing automation
  • RSS feeds
  • Creator Profile & Creator Network
  • Commerce features (sell digital products & subscriptions)
  • Sponsor Network
  • Integrations 
  • Kit App Store 

About Kit App Store

The Kit App Store is a well-organized collection of applications that seamlessly integrate with your Kit account. 

These apps are designed to enhance various aspects of your creator journey, from audience engagement to content management, providing a cohesive ecosystem tailored to your needs. 

To unlock the Kit App Store, you’ll need to upgrade to the Creator plan, which starts at $29/month. 

Also, if you’re someone who is looking to monetize your newsletter or streamline your email marketing setup, we think it’s a smart and cost-effective upgrade. 

Kit App Store

You’ll find so many familiar names like Stripe, Shopify, WordPress, WooCommerce, Canva, and more on the Kit App Store. 

Most of these apps allow you to sync and exchange data between platforms, similar to what you’d do with a tool like Zapier, but with a much simpler setup.

Other tools such as Canva, offer more specific benefits, such as giving you access to your Canva designs and library directly within Kit’s media gallery, which is incredibly convenient when creating emails. 

What are the benefits of the Kit App Store?

Enhanced Productivity:

By integrating apps that automate and simplify tasks, creators can focus more on their craft and less on administrative duties.

This leads to increased efficiency and more time dedicated to content creation. 

Centralized Workflow:

Having all essential tools within the Kit ecosystem means less time switching between platforms.

This centralization fosters a more organized and streamlined workflow, reducing the chances of oversight or missed opportunities. 

Scalable Solutions:

As your audience grows, the Kit App Store offers scalable applications that evolve with your needs.

This adaptability ensures that your tools remain effective, regardless of the size of your following/audience. 

Other benefits of connecting your creator tools with Kit App Store are:

  • Automation of Repetitive Tasks
  • Reduce Manual Errors
  • Centralized Data Management
  • Get Enhanced Insights
  • Improved Workflow Efficiency

Getting Started with the Kit App Store

Step 1. Log into your Kit account and navigate to the App Store section. Here, you'll find a curated list of applications categorized for easy browsing. 

Step 2. Select the app that fits your needs and click on the installation button. Follow the prompts to integrate the app into your Kit dashboard seamlessly. 

Once installed, you can configure each app's settings to align with your workflow, ensuring a personalized and efficient setup. 

By offering a suite of integrated applications, Kit simplifies the complexities of content creation and audience management.

Whether you're a seasoned creator or just starting, the Kit App Store provides the tools necessary to elevate your creative journey. 

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Kit Pricing Plan

Kit offers three plans. The Newsletter plan, Creator plan, and the Creator Pro, which give you the flexibility to start growing your business with email marketing.

You can get started with any plan because you get a 14-day free trial with all plans. 

Kit Review

#1. Newsletter Plan:

This is the basic plan and you can start at no cost ($0/month). It allows you to add up to 10,000 subscribers to your email list. If you are a new content creator looking for the right email marketing platform, this plan is a perfect fit. 

You get 1 basic visual automation to set up an email funnel that automatically tags your subscribers and triggers emails, 1 email sequence to set up a series of automated emails, and 1 user access to the account with the Newsletter Plan.

#2. Creator Plan:

The Creator Plan starts at $25/month for up to 1,000 email subscribers. It provides unlimited visual automation, unlimited email sequences, 2 users to access the account, and all the features of the Newsletter plan.

In addition, you can cross-promote with free recommendations, offer paid recommendations, remove Kit branding toggle, tap into 100+ integrations to seamlessly use Kit, and collect audience insights with polls.

#3. Creator Pro Plan:

The Creator Pro Plan is the most suitable plan to grow a scaling business; it starts at $50/month. It provides unlimited visual automation, unlimited email sequences, unlimited user to access the account, and all the features of the Creator Plan.

The other features of the Creator Pro plan are Facebook custom audiences, newsletter referral system, edit links in send broadcasts, subscriber engagement score, deliverability report, insight dashboard, and 24/7 priority support.

FAQs About Kit (ConvertKit)

How many emails can I send with Kit?

There are no sending limits on any of the Kit plans. You can send as many emails as you want on any of its plans. Plus, the Newsletter Plan allows you to build an email list of up to 10,000 subscribers. 

What happens when my trial of the Creator or Creator Pro Plan ends?

Once your trial is over, you will need to add a credit card to continue using your Creator or Creator Pro Plan. You can add in your billing information before your trial is over so your account doesn’t skip a beat. 

Which Kit plan should I choose?

Kit has something for you no matter what you are focusing on in your creator business – Newsletter Plan, Creator Plan, and Creator Pro Plan. Get more details of Kit Pricing and Plans here and learn which is best for you. 

What happens when I outgrow my subscriber limit on my plan?

When you go over your plan’s limit, Kit review and will automatically upgrade it to the next subscriber tier. Your account would not skip a beat. You will continue gathering subscribers and sending emails the whole time. 

Is Kit legit?

Kit is a legit email marketing service for small businesses and creatives. It safely stores your customer data and offers a secure way to manage your subscribers and send out email campaigns. 

Is the Kit App Store free to use?

Yes, accessing the Kit App Store and browsing available apps is free. However, some apps may have their own pricing structures or premium features. 

Can I suggest new apps for the Kit App Store?

Kit encourages user feedback. If you have suggestions for new apps or features, you can contact their support team or submit feedback through your Kit dashboard. 

Do I need technical skills to use the Kit App Store?

No, the App Store is designed with user-friendliness in mind. Most apps can be installed and configured with just a few clicks, without the need for technical expertise. 

Are third-party apps safe to use within Kit?

Kit vets applications in its App Store to ensure they meet security and performance standards. However, it's always good practice to review app permissions and settings upon installation. 

How often are new apps added to the Kit App Store?

Kit regularly updates its App Store, adding new applications and features based on user feedback and emerging creator needs. 

Kit Alternatives

Kartra

Kartra

Kartra is an all-in-one platform for selling products and services. The platform lets users create pages, opt-in forms, funnels, campaigns, quizzes, surveys, and accept payments. 

With Kartra, you can build stunning sales funnels within minutes. That’s because your account will include an extensive library of over 90 industry-specific Done-For-You campaigns. 

GetResponse

GetResponse

GetResponse is an all-in-one online marketing platform to grow your business.

It has professional features to help you grow and manage your list, alongside tools to combine email marketing with other strategies, like building a website, running paid ads, and hosting webinars. 

ActiveCampaign

ActiveCampaign

For those looking for a marketing solution that does more than send emails, ActiveCampaign is a great option. 

It can set up virtually any email automation feature you can think of, allowing you to focus on other areas of your business.

It’s also a great email marketing software for those who want to create landing pages that capture leads without having to use a separate tool. 

In Summary of our Kit Review

This Kit Review highlighted all the important things you need to know about this email marketing software. At least, enough to make an informed decision. 

We recommend Kit to creators because it's beginners friendly and flexible to use. 

Many popular and renowned content creators are already been using and recommending Kit to their audience. It shows the importance of Kit as an essential content creator tool for expert creators.

Whether you are looking to build an owned marketing channel with your email list or new monetizing opportunities to increase your online earnings, Kit takes care of all the things and ensures that you focus on creating the best content. 

However, Kit is only really effective when you are using the paid option, therefore it can get expensive pretty quickly. So, you should prepare yourself. 


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About Nwaeze David

Nwaeze David is a full-time pro blogger, a YouTuber and an affiliate marketing expert. I launched this blog in 2018 and turned it into a 6-Figure business within 2 years. I then launched my YouTube channel in 2020 and turned it into a 7-Figure business. Today, I help over 4,000 students build profitable blogs and YouTube channels.

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